Client
Innovation department of WPP
Company
WPP
Industry
Integrated Marketing Communications
Publish date
2019

Introduction

As a marketer, the success of a project often depends on the efficiency and collaboration of cross-functional teams. With multiple tools, methodologies, and departments involved, it can be challenging to keep track of progress and ensure that everything is on track. This is where The Playground comes in. A new digital platform designed for and inspired by you. The Playground is where you bring together the talent, the tools, and the collaboration to make managing your work more fun, more efficient, and more productive.

Problem

Our clients marketing team was facing challenges in managing the increasing number of projects, keeping track of progress, and ensuring seamless communication and collaboration between different departments. They were using multiple tools and facing difficulties in bringing all the pieces together to create a unified and efficient workflow.

We optimized the process

The Playground offered them a single platform to orchestrate their project workflows and integrate all their tools and methodologies. The platform's ecosystem allowed them to scale their processes and workflows, ensuring that their teams were able to deliver projects on time and within budget.

Benefits

  • Improved collaboration and communication between departments
  • Increased visibility into project progress
  • Enhanced efficiency and productivity
  • Better alignment of project goals and priorities
  • Seamless integration of tools and methodologies
  • Reduced time and effort spent on manual tasks and administration

Onboarding and Support

The Playground provides an extensive onboarding process, including a glossary, roadmap, and FAQ section, which makes it easy for new users to get up and running quickly. The platform also has a robust support system, including response bots and intuitive support, to help users with any needs they may have. This level of support has made it easy for their team to adopt the platform and start using it effectively from day one.

Conclusion

The Playground has transformed the way their marketing team manages projects. By bringing all the pieces together and providing a unified view of their workflows, they have been able to increase efficiency, improve collaboration, and deliver better results. The platform's extensive onboarding and support have made it easy for their team to get up and running quickly and have been instrumental in their success. The Playground has become an essential part of their project management toolkit and has helped them to achieve their goals faster and more effectively.

Roy Armale
SVP Product and Platform at WPP
Aug 2022 - Present
We can always count on the Nudge Labs team to get us a competitive advantage with their agile methods and technical knowledge.

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